Isabella Naef, the founder and CEO of Isabella Yachts, has combined her Swiss heritage and passion for yachting to redefine luxury in the crystal-clear waters of Phuket. We sat down with Isabella to delve into her insights on yachting, business, and the evolving luxury market in Phuket.
1. From Europe to Asia
The Story So Far…
Originally from Lugano, Switzerland, Isabella Naef embarked on a transformative journey when she moved to Phuket in 2012. Her mission was clear: to offer extraordinary experiences through luxury yacht charters. This vision gave birth to Isabella Yachts, a company that has since set a new standard for luxury on the Andaman Sea. Under her leadership, Isabella and her team have curated unique adventures, establishing Isabella Yachts as a premier name in the Phuket yachting market.
Beyond her business acumen, Isabella is also a certified captain with an international boat license, underscoring her dedication to providing exceptional experiences. She holds certifications as a PADI rescue scuba diver since 1999 and as an advanced freediver, skills that enhance her deep connection with the sea.
2. Creating Memories
The Desire for Perfect Moments
Isabella understands that her discerning clients prioritize privacy and bespoke journeys. While they occasionally enjoy well-known tourist spots, they mostly seek to uncover the hidden treasures of remote and secluded havens. These exclusive retreats set the stage for unforgettable experiences, characterized by private coves, untouched beaches, and joyous moments under the sun. For Isabella’s clients, luxury transcends material wealth; it is about crafting lasting memories from unique personal experiences.
3. The Yachting Clientele
Back To Normality
Post-COVID, Isabella notes that client preferences have reverted to pre-pandemic desires. Clients, particularly Europeans visiting Phuket for the first time, seek bespoke experiences that allow them to discover the island’s secret spots while enjoying the exclusivity a chartered yacht offers. This enduring interest underscores the appeal of tailored, luxury services in Phuket.
4. Why Phuket?
A Tropical Paradise
Isabella praises Phuket for its excellent air connectivity, including a private jet terminal that adds to its accessibility. She highlights the island’s world-class hotels and resorts, particularly the Amanpuri resort, which affirm Phuket’s status as a luxury destination. The availability of high-end amenities, special gourmet offerings, and comprehensive yacht services make Phuket a magnet for A-listers and those seeking an opulent getaway.
5. The Future of Phuket
From strength to strength
Isabella is optimistic about Phuket’s future as a luxury destination. Post-COVID transformations have seen a shift from backpackers to luxury tourism, with rapid developments in high-end accommodations and amenities. Phuket continues to balance its unique charm with luxurious offerings, promising a bright future as a top global luxury destination.
Conclusion
Reflecting on our discussion, Isabella’s insights into the luxury yachting market in Phuket reveal a consistent trend: the island is poised to solidify its reputation as a world-class luxury destination. For more information on Isabella or to charter a luxury yacht, visit: www.isabellayachtsphuket.com.
WRITTEN BY: Elite Group International